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Search results for “Google Ads”
Google says US hotel-related searches are up 25%
11/18/2016
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3:37:07 PM
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Google has seen hotel-related searches increase by about 25%, when comparing July 2016 versus July 2015 data.It has refreshed its Hotel Ads website to let hotel managers filter by their preferred language and pricing model.
Complete guide to online marketing for independent hotels II
11/05/2016
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9:15:47 AM
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SEM drives high ROI through brand protection, hotels can take advantage of remarketing to drive conversion.
Google adds airfare forecasts and loyalty marketing
10/18/2016
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8:20:44 PM
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Google has begun to add airfare predictions to its metasearch tool. It has also begun to prominently encourage consumers to sign up for hotel loyalty programs for access to special rates or benefits.
Time for foreign meta-search engines to go beyond strong “product”
09/13/2016
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10:37:50 AM
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Localisation of product and team isn’t seemingly enough for any foreign meta-search engine due to the sheer scale of intermediaries that are already established in China.
Meta-search in China — as astute as it gets
08/30/2016
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5:58:08 PM
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From pure traffic generation to moving into areas of facilitated bookings, meta-search has come a long way. And China seems to have predicted well and led the way.
Chinese carriers gear up for diversified needs of global digital platforms
08/22/2016
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9:11:56 PM
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Be it for an e-commerce platform or supporting different phases of a journey via their digital assets, Chinese airlines are looking to refining their sites and apps.
Google adds airfare tracking, hotel deal spotting to its metasearch
07/13/2016
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9:03:22 PM
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Google has begun adding airfare tracking, more filters for hotel search and hotel booking advice to its flights and hotels metasearch on both desktop and mobile.
Google: time for the travel industry to see through its do-no-evil mantra
06/30/2016
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9:09:40 AM
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Google might pose the biggest long-term threat to the profitability and growth of airlines, hoteliers and travel intermediaries that they have ever seen.
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